The original company failed because they believed that the market would support thousands of Auto Mags being sold per month. Our business model is based on market analysis that supports sales of the new Auto Mag of approximately 150 pistols per month. As part of this market analysis, we have not planned for an extensive marketing strategy. We believe word of mouth, social media, web traffic and Auto Mag aficionados will drive sales. In general, we would like to sell directly to buyers. The buyer would pickup there gun from the dealer of there choice. This is not to cut out the dealers but to keep the communication channel direct with the customer.
Initial production of the new Auto Mag will be in one barrel length, 6.5”. One of the great benefits of the Auto Mag is being able to change barrel in a matter of seconds. As such, we will weigh market demand when deciding on producing additional barrel lengths. Update September 21, 2016- there will be at least an 8½ " barrel but we will not offer additional barrels or calibers until after the initially demand is met.
All the changes are made and we are now in production mode. With no other hitches we could be shipping in 30 days. Magazines could be delayed beyond that.
After our Founder Editions are shipped.
They start at $3,495 for the 6 ½ Classic satin finish. The prices and options will be on the store on the website.
There are two options. You can go to the website and add yourself to the wait list or at times we will offer a limited number of guns for pre-order, which require payment.
Initially the new Auto Mag will only be offered in .44 amp. Later we will offer it in .357 amp. We have worked with Starline Brass to produce a run of 100,000 cases for the .44 amp cartridge. We are also in discussions with several ammunition manufacturers to start a line of .44 amp ammunition. We have entered in an agreement with SBR Ammunition of Brunswick Georgia to produce ammunition for the Auto Mag. They also have an arrangement to distribute through Midway. We will endeavor to make ammunition and reloading components available at reasonable prices. We understand reasonably priced ammunition and reloading components will be a factor considered by potential purchases when deciding to buy a new Auto Mag. After all, what fun will a new Auto Mag be if you can’t fire it.
We have purchased over 100,000 cases from Starline and are in discussions with several manufacturers. Our goal is to make Auto Mag ammunition readily available at reasonable prices. We’ve encouraged RCBS to add back the reloading dies for the 44 AMP.
We continue to try, but it does not look feasible at this time. There may be a possibility to acquire one under the Curios & Relics program.
Yes, but not until we have the new gun in production. The people that have the ability to do good gunsmithing on the Auto Mag are the same ones that are helping with getting the gun into production. Once the gun goes into production, they will be free to do work on existing Auto Mags.